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KNOWLEDGE BASE

What is the EU AI Act?

Regulation (EU) 2024/1689, as amended in July 2026.

One regulation, four risk levels, and deadlines that have already moved once. What the Act asks of you, what is live today, and what is still ahead.

Four risk categories Staged dates Fines up to 7 percent

The EU AI Act is the European Union's regulation for artificial intelligence, formally Regulation (EU) 2024/1689. It sorts AI systems into four risk categories and attaches obligations that grow heavier as the risk rises, from an outright ban at the top to no specific duties at the bottom. It entered into force on 1 August 2024 and switches on in stages, with the heaviest tier, the rules for high-risk systems, now starting on 2 December 2027.

4
risk categories in the Act
2026
general application since 2 August
2027
high-risk duties start 2 December
7%
of worldwide turnover as the maximum fine

Dates as amended by Regulation (EU) 2026/1744, the Digital Omnibus on AI, adopted 8 July 2026, published in the Official Journal on 24 July 2026 and in force since 27 July 2026.

THE LOGIC

A product safety law, not a second privacy law

Which legal tradition the Act borrows from explains a lot.

The quickest way to understand the AI Act is to notice what it copies. It is not built like the GDPR, which follows personal data wherever it travels. It is built like the rules for lifts, medical devices and toys: before a product reaches the market, somebody must establish that it is safe, write down how, and stand behind it.

That has two consequences. The obligation attaches to the system and its intended purpose rather than to the data, so an AI system that touches no personal data can still be heavily regulated if it sits inside a power grid or screens job applicants. And the duties are front-loaded: risk management, documentation, testing and oversight design must mostly exist before go-live.

The reach is extraterritorial. The Act binds providers that place an AI system on the EU market, wherever they are established, and deployers established in the Union. It also catches parties outside the EU when the output is used inside it. A model trained in California and running in Singapore is in scope the moment its output lands on a European desk.

Where the two meet they stack rather than replace each other. The overlaps and the real differences are in EU AI Act vs. GDPR.

THE FOUR CATEGORIES

Everything hangs off one question: how much risk?

The tier your system lands in decides how much work you have, so classification is the first real task.

1. Unacceptable risk: banned

Some practices are prohibited rather than regulated: social scoring, untargeted facial-image scraping, emotion inference in workplaces and schools, biometric categorisation revealing race or religion, manipulative or exploitative techniques, profiling-only predictive policing, and real-time remote biometric identification in public spaces for law enforcement outside narrow exceptions. Two more start on 2 December 2026: generating non-consensual intimate imagery, and generating child sexual abuse material.

2. High risk: the full programme

Annex III names eight domains where a stand-alone system is high risk by default: biometrics, critical infrastructure, education, employment, essential services including creditworthiness and health insurance pricing, law enforcement, migration and borders, and justice and democratic processes. Such a system needs risk management, data governance, technical documentation, logging, human oversight, accuracy and cybersecurity measures, a quality management system, a conformity assessment with CE marking, and EU database registration.

3. Transparency risk: say what it is

Some systems are not dangerous, only potentially deceptive. Article 50 requires that people are told when they interact with an AI system, that emotion recognition and biometric categorisation are disclosed, that deepfakes are labelled as artificially generated, and that AI-generated audio, image, video and text carry machine-readable marking. The tier most organisations meet, live since 2 August 2026.

4. Minimal risk: no specific duties

Most AI in daily use sits here: spam filters, recommendation engines, forecasting, spelling correction, internal productivity tooling. The Act imposes no specific obligations and points to voluntary codes of conduct instead. Classify them anyway and record why, because that record is the evidence that the question was asked.

BANNED HIGH RISK 8 Annex III domains TRANSPARENCY RISK Article 50 MINIMAL RISK Most AI in use today Unacceptable risk Prohibited outright High risk Full duty set, from 2 Dec 2027 Limited risk Disclose and label, live now Minimal risk No specific obligations Fewer systems, heavier duties at the top More systems, lighter duties at the bottom
THE DATES

What applies when

In force since 1 August 2024, switching on in blocks. One block has already moved.

TODAY 1 Aug 2024 In force 2 Feb 2025 Bans, AI literacy 2 Aug 2025 GPAI, governance 2 Aug 2026 Article 50 2 Dec 2026 New bans, marking 2 Dec 2027 High risk, Annex III 2 Aug 2028 High risk, Annex I Solid: already applicable Dashed: still ahead

In July 2026 the European Union adopted Regulation (EU) 2026/1744, the Digital Omnibus on AI, which pushed the high-risk obligations back by sixteen months because the harmonised standards, notified bodies and conformity assessment capacity needed to meet them were not ready. It entered into force on 27 July 2026, deliberately ahead of the general application date.

1

2 February 2025, applicable

The prohibitions in Article 5 took effect, with the AI literacy duty in Article 4. The Digital Omnibus later softened that duty from guaranteeing competence to taking measures that support it, a lighter standard but not an exemption.

2

2 August 2025, applicable

Obligations for providers of general-purpose AI models, the governance architecture including the European AI Office and the national authorities, the notified bodies framework and most penalty provisions.

3

2 August 2026, applicable

General application of the rest of the Act, including the Article 50 transparency duties. From this date the European Commission can also fine providers of general-purpose AI models.

4

2 December 2026, next

The two new prohibitions on non-consensual intimate imagery and child sexual abuse material start to apply. The grace period also ends for machine-readable marking in generative systems already on the market.

5

2 December 2027, high risk

Stand-alone high-risk systems in the eight Annex III domains, moved here from 2 August 2026. Regulatory sandboxes must be operational from 2 August 2027, the same date by which pre-existing general-purpose models must comply.

6

2 August 2028, embedded AI

High-risk AI built into products already covered by EU harmonisation legislation, such as machinery, lifts and medical devices. Public authorities with such systems already in use get until 2 August 2030, and the Annex X information systems until 31 December 2030.

YOUR ROLE

Who actually carries the obligation

The Act does not ask what your company does, but what you do with one specific AI system.

Provider

You developed the system, or had it developed, and place it on the EU market under your own name or trademark. Providers carry the full obligation set for their tier: risk management, data governance, technical documentation, conformity assessment, CE marking, registration and post-market monitoring.

Deployer

You use an AI system under your own authority in a professional context. The list is shorter: follow the instructions for use, assign competent human oversight, keep the logs, inform workers and affected people, and for some high-risk uses carry out a fundamental rights impact assessment.

Importer and distributor

You bring a third-country system into the Union, or pass one down the chain. The duty is verification rather than construction: check that the conformity assessment, documentation and CE marking exist, and stop supplying a system you believe does not conform.

When your role flips

A deployer becomes a provider in three situations: putting your own name or trademark on a high-risk system, substantially modifying it, or changing its intended purpose so that it becomes high risk. Fine-tuning a bought model and relaunching it as your own is the common route to obligations nobody budgeted for.

GENERAL-PURPOSE AI

Models get their own chapter

A model that can do many things cannot be classified by its use.

Large language models sit awkwardly in a use-based framework, because the use is decided later by somebody else. Chapter V therefore regulates the model instead of the application. It has applied since 2 August 2025 and the Digital Omnibus left it alone, so this is the one part of the timeline that has not shifted.

Every provider of such a model must keep technical documentation, give downstream developers what they need to comply, respect EU copyright law including the text and data mining reservation, and publish a sufficiently detailed summary of its training content. Free and open-source providers are exempt from the first two unless their model carries systemic risk. Above a training compute threshold of 1025 floating point operations systemic risk is presumed, adding state-of-the-art evaluation and adversarial testing, risk mitigation, serious incident reporting and cybersecurity protection. That captures a small group of frontier developers, and compliance can be shown through the General-Purpose AI Code of Practice, signed by more than twenty providers by August 2026.

Two dates matter. Models on the market before 2 August 2025 have until 2 August 2027 to comply. And since 2 August 2026 the Commission's AI Office can enforce: request documentation, run its own evaluations, demand mitigation, restrict or withdraw a model from the EU market, and fine up to 15 million euros or 3 percent of worldwide turnover. The Omnibus also gave it exclusive supervision over systems built on a general-purpose model by the same provider. More in What is GPAI?

PENALTIES

Three tiers of fines

Article 99 sets the ceilings as alternatives, not additions.

€35m
or 7 percent, for banned practices
€15m
or 3 percent, for most other breaches
€7.5m
or 1 percent, for misleading a regulator
2025
penalty rules in force since 2 August

The percentages are of total worldwide annual turnover for the preceding financial year, and the authority takes whichever figure is higher. For small and medium-sized enterprises the rule inverts and the lower figure applies. National authorities fine AI systems; the Commission fines general-purpose model providers under Article 101.

The Digital Omnibus left the tiers untouched but added a proportionality track for small mid-cap companies, under 750 employees with turnover up to 150 million euros or a balance sheet up to 129 million euros. Note where Article 50 sits: a chatbot that does not disclose what it is faces the middle tier today.

THE NETHERLANDS

Who supervises this in the Netherlands

The Act leaves the supervisory structure to each member state, and the Dutch answer is decentralised.

Rather than creating one AI regulator, the Netherlands keeps supervision with the authorities that already oversee the relevant product or sector. The draft Uitvoeringswet AI-verordening went into public consultation from 20 April to 1 June 2026. It gives the Autoriteit Persoonsgegevens the coordinating role for prohibited practices and for areas without a sectoral supervisor, assigns the Rijksinspectie Digitale Infrastructuur market surveillance for product-related AI, and leaves regulators such as the AFM, De Nederlandsche Bank and the healthcare and education inspectorates in charge of their own domains.

One consequence is worth knowing. That act was not yet in force in October 2026, so Dutch regulators have no national basis yet for AI Act fines. The gap is in the enforcement machinery, not the obligations: Articles 4, 5 and 50 apply directly, the Commission can already act against model providers, and the Autoriteit Persoonsgegevens can already fine under the GDPR where an AI system processes personal data unlawfully.

A note on standards. Much of the high-risk regime is meant to be met through harmonised European standards, and the state of those standards is why the deadline moved. ISO/IEC 42001, the management system standard for AI, maps onto the Act's requirements for risk management, documentation and oversight. W69 AI Consultancy is certified against ISO/IEC 27001:2022 for its management system for AI advisory and implementation consultancy.

WHAT TO DO NOW

Four steps worth taking this quarter

The deferral bought time, not relief.

1

Build the inventory

You cannot classify what you have not listed. Record every AI system in use or in development, including AI features inside bought software, with the provider, purpose, data and internal owner. Shadow AI usually surfaces here.

2

Classify, and write down why

Assign every system to a risk tier and a role, provider or deployer. The written reasoning is the deliverable: it is what you show a supervisor, and what stops the same argument recurring in eighteen months.

3

Close the transparency gaps first

Article 50 already applies. Check that every customer-facing chatbot says it is one, that generated images, video, audio and text carry machine-readable marking, and that emotion recognition or biometric categorisation is disclosed.

4

Use the high-risk runway

For systems that will be high risk, begin the risk management system, data governance and technical documentation now, while you can still influence how a supplier documents its product. Starting the quarter before 2 December 2027 is how organisations pay twice.

FREQUENTLY ASKED QUESTIONS

What you need to know about the EU AI Act

The EU AI Act is Regulation (EU) 2024/1689, which treats AI like a product that has to be safe before it reaches the market. It sorts AI systems into four risk categories and attaches heavier obligations as the risk rises, from an outright ban at the top to no specific duties at the bottom.

Three blocks apply as of October 2026. The bans and the AI literacy duty since 2 February 2025. The obligations for general-purpose AI models, the governance architecture and most penalty provisions since 2 August 2025. The Article 50 transparency duties since 2 August 2026, the date from which the European Commission can also fine model providers.

Later than originally planned. Regulation (EU) 2026/1744, the Digital Omnibus on AI, moved stand-alone high-risk systems listed in Annex III from 2 August 2026 to 2 December 2027. High-risk AI embedded in regulated products follows on 2 August 2028, and public authorities with systems already in use get until 2 August 2030.

Three tiers. Banned practices: up to 35 million euros or 7 percent of worldwide annual turnover, whichever is higher. Most other breaches, including the transparency and high-risk duties: 15 million euros or 3 percent. Misleading a supervisory authority: 7.5 million euros or 1 percent. For small and medium-sized enterprises the lower figure applies.

Yes, with a lighter set of duties. Buying and using an AI system makes you a deployer: use it as instructed, arrange competent human oversight, keep the logs and inform the people affected. Two things flip you into the provider role and its full obligation set: putting your own name or trademark on the system, and changing its intended purpose.

Sources: Regulation (EU) 2024/1689 on EUR-Lex, Regulation (EU) 2026/1744 of 8 July 2026, and the European Commission's AI framework. An explanation, not legal advice. Checked 7 October 2026.

NEXT STEP

Start with the inventory, not the legal opinion

Most organisations do not know how many AI systems they run, let alone which tier each falls into. That list is the cheapest thing to produce.

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